𝗪𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝗽𝗹𝗮𝗰𝗲 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗶𝘁𝘀𝗲𝗹𝗳.

One of the most overlooked levers in travel isn’t the product. It’s when you present it.

Sherpa°’s work with TUI Netherlands shows this in practice. Instead of treating visa services as a bolt-on, they integrated them into key moments in the journey, when customers are already preparing their trip.

The impact:

→ 2x eVisa sales

→ +114% conversion

A clear example of how timing and placement directly drive results

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