June 13, 2023

Visla in the Dawn of Generative Media

Zhenge Liu

Evolution of Content Creation

In 2003, the Tianya Forum emerged as a popular platform with a daily visitation of 20 million, despite there being only 79.5 million Chinese internet users at the time. The forum quickly became a gathering place for intellectuals, evolving into a "paradise" for fashionable literati and high-end talents.

However, by the fourth quarter of 2022, the monthly active users of the Tianya Community App had dwindled to only 595,200. With the rise of mobile internet as the primary traffic entry point, fragmented reading and self-media experienced a sudden surge, leading to a gradual decline in the popularity of BBS.

From Professionally Generated Content (PGC) to User Generated Content (UGC), and now to AI Generated Content (AIGC), the AI era calls for websites with clear developmental trajectories, unified page styles, and accurate core positioning. These platforms are poised to become the future leaders in media, driving a new wave of revolutionary changes. In this context, platforms like Visla, which are driven by AI, have emerged. They are dedicated to assisting ordinary people in generating light content, making the dissemination of information more convenient and creative, and forming a content ecosystem that is both inventive and vibrant.

Visla - The Rising Star

Since 2010, TSVC has identified three essential factors for a unicorn at its seed stage: a distinguished product and technology, a clear market trend and potential, and an excellent entrepreneurial team strength.

From the product perspective, Visla has brought us a revolutionary way of video production, enabling even those unfamiliar with video editing software to easily create professional-quality videos. Using large language models, users can describe the story they want in words. Visla can then generate a video script and a professional video with matching video clips, narrative voice, and background music. Visla enables more people to express their views through videos. In fact, since its product launch, Visla has created significant traction in the field of marketing.

From the market development perspective, according to a research report by GRAND VIEW RESEARCH, the global User Generated Content (UGC) media market was worth $4.4 billion in 2022 and is expected to expand at a compound annual growth rate of 29.4% from 2023 to 2030. A survey released by Forbes in 2020 indicated that over 86% of companies use user-generated content as part of their marketing strategies, leading to a four-fold increase in user click rates compared to direct brand advertising. For instance, in January 2023, Sting, PepsiCo's energy drink brand, partnered with the Indian short video application, Moj, to generate user-created content centered around the company's brand promotion activities. As large language models continue to improve, more and more companies are embracing AI-driven creation as they transition from UGC 1.0 to AI-driven workflows, expecting significant improvements in content creation. According to a report by NFTevening, the entire AIGC market, including AIGC media, could expand to a trillion-dollar market with an expected annual growth rate of 37.3% by 2030.

From the perspective of the entrepreneurial team, the startup team led by Dr. Zhang Huipin has demonstrated exceptional abilities in various aspects. Dr. Zhang was one of the three founding team members of Zoom (TSVC's portfolio in 2011). Firstly, the team possesses keen insights and an accurate grasp of business customer needs, ensuring that their products and services can meet the expectations of the target customers. Secondly, they have a deep understanding and analytical ability regarding market trends, allowing the company to stay at the forefront of the market, and continuously exploring innovation. In terms of product development, the team demonstrated high execution efficiency and comprehensive planning capabilities. Additionally, the team is strong in technology innovation. They pursue disruptive technological breakthroughs, infusing the company's development with a constant stream of innovative vitality. This is also the key that attracted TSVC to invest in Dr. Zhang again.

Closing Thoughts

Visla, driven by AI and dedicated to empowering individuals in content creation, stands as a rising star in the dawn of generative media. As the evolution of content creation progresses from Professionally Generated Content (PGC) to User Generated Content (UGC), and now to AI Generated Content (AIGC), Visla emerges as a platform that enables ordinary people to produce high-quality videos effortlessly.

With the global UGC media market projected to expand rapidly and the increasing adoption of AI-driven workflows, Visla is well-positioned to seize the opportunities presented by this shifting landscape. Its revolutionary approach to video production, leveraging large language models and professional editing techniques, has already yielded significant results in the marketing domain.

As Visla continues to empower individuals and foster a vibrant content ecosystem, it holds the potential to reshape the way we create and consume media. By embracing AI-generated content and offering a user-friendly experience, Visla contributes to a future where content creation becomes more accessible, convenient, and creative for everyone.

In conclusion, Visla exemplifies the transformative power of AI in the media landscape. With its innovative approach, market potential, and strong entrepreneurial team, Visla is poised to lead the way in the era of generative media, revolutionizing content creation and redefining the possibilities of expression in the digital age.


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