March 23, 2026
Musely Named One of USA TODAY's Most Trusted Brands 2026
For DTC businesses, nothing beats TRUST. It can make—or break—companies, even consumer giants. One of our portfolio companies, Musely, is challenging the norm. It has been named one of USA TODAY’s Most Trusted Brands 2026. In Beauty & Health, Musely ranked #7 with a 5-star rating (#57 among the top 500 brands overall), alongside iconic names like Colgate, Neutrogena, Bath & Body Works, and Oakley—and ahead of consumer giants such as Ulta, Sephora, CVS, and household brands like Advil, Clinique, and Oral-B. So why do consumers trust a 6-year-old telehealth brand the same way they trust products that have been around for decades—or even centuries?